PROJECT: MEET CANOPY
In the spring of 2019, we met up with the folks at Canopy, a recommendation engine app with a focus on user privacy. They wanted an explainer video that would introduce the brand and its key concepts to a tech-savvy audience.
The challenge: breaking down some pretty technical stuff (algorithms, on-device machine learning) and presenting it in a way that wasn't salesy or dry.
MEET CANOPY